Business communication skills Holdings Pty Ltd
Marinda is qualified in Business Management and has made the transition from customer to facilitator in Business Communication Skills (Pty) Ltd, in addition to her independent assignments.
Marinda’s career in business, focused on account management.
She made a difference in the corporate segment of the travel industry, managing travel budgets in excess of R350 million per annum with national, and multi-national organisations. This positioned her to be instrumental in the transition of the industry from, earning commissions from suppliers, to earning revenue (transaction fees) from customers / travellers through the implementation and configuration of costing models.
Marinda specialises in presentation skills and effective communication models. She consults with organisations on the strategic implementation of relationship building strategies and management. Marinda combines her knowledge of business and account management with her passion for analysing and understanding the needs of customers.
At a personal level she enjoys staying fit and healthy, loves watching sport and is passionate about F1 Grand Prix racing. Family holidays includes sailing, scuba diving and snow skiing. She continues to explore self actualisation and emotional intelligence and how it impacts on life skills.
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What is the average conversion rate for PPC advertising used to sell business-related eBooks that are not free?
It depends strongly on the call-to-action.
If the CTA is for a free download, to watch a free video, or to get a free trial without a credit card, then I expect the conversion rate to be relatively high.
Of course, the graphics need to be on-point, the copy needs to be very appealing, and the landing page should match the keyword & ad directly.
On the other hand, a long form sales letter that leads to a $XX.XX sale will experience a lower conversion rate.