Define Business Communication purpose

Feedback and goals define purposeful communication.Feedback and goals define purposeful communication.

Comstock Images/Comstock/Getty Images

For some professionals, the purpose of communication in business can sometimes seem like an excuse for a boss or a customer to talk endlessly about their problems. Effective executives understand the opportunity inherent in that kind of communication to uncover powerful solutions that can propel a company to long-term success.

Features

Achieving real effectiveness requires executives to define the outcome they want to achieve from any communication with a customer or with a colleague. Author and lecturer Asha Kaul writes that setting an expected outcome helps communicators focus their energy on a specific, measurable goal. In addition, Kaul notes that the most powerful business communication requires an interactive cycle marked by speaking and listening. For instance, a salesperson and a prospect may volley communications for days or weeks before arriving at the intended next action: a closed deal.

Effects

Viewing the purpose of communication as an opportunity to reach a defined goal helps professionals refocus their efforts around cultivating strong relationships, inside and outside their organizations. The effects of building a feedback cycle around engaged listening often include increased sales, earned trust, and status as a key adviser for customers and executives. Using scenario planning and other conceptual tools, professionals can review their progress along a longer-term path, reducing frustration over perceived audience resistance.

Related Reading: What Is the Difference Between Business Communication & an Expository Essay?


globeiz

You might also like

Sales: Easy Fast Selling Success! Be The Best In Sales (Sales & Selling, Sales Techniques, Marketing & Sales, Business & Investing, Marketing, Communication Skills,)
eBooks ()
Communication: 10 Easy Ways to Explode Your Business From Communicating (Make More Money, Build Amazing Social and Soft Skills, Increase Your Emotional and Social Intelligence)
eBooks ()
Sales: New Proven Method to Get a Surge Of Motivated Paying Customers in 30 Days Or Less!: Sales, Selling, Sales Books, Sales Techniques, Communication ... Intelligence (Business Plan Book 1)
eBooks (Sales, Selling, Sales Books, Sales Techniques, Communication Skills, Charisma, Emotional Intelligence)
Communication: Communication Skills - 25 Ways to Make Anyone Say YES, from Sales Techniques to Seduction! (Communication, Communication Skills, Sales Techniques, ... in Relationships, Parenting Tips)
eBooks ()
1000 Deluxe 3D Powerpoint Templates, Slides and Charts - Modern Presentations for Business, Companies, Communication, Marketing, Manager, Salesman, Sales, Toastmasters, Entrepreneurs, Consultants, CEOs, Teams, Speakers Etc. - Real product no Download-Link
Software (1000slides Media - www.memoryimpact.com - Samuel Cremer)
  • Create consistent looking presentations quickly and easily
  • Choose from 6 preselected colors each containing 1+ ready-to-use templates
  • Browse in almost 50 different categories and try different visual variations effortlessly
  • Modify individual colors, size, positions and forms conveniently
  • 100% compatible with PowerPoint 2003, 2007, 2010 and 2013 (PC & Mac)

Copyright © . All Rights Reserved