Effective business communication Google books

Front CoverThis is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.For all managers and those who expect to become managers.

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