Message Effectiveness in business communication

Persuasive and effective business communication requires open minds and mutual respect.Persuasive and effective business communication requires open minds and mutual respect.

business colleagues preparing for business meeting image by Vladimir Melnik from Fotolia.com

Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving communication goals requires trusting, positive relationships. Building relationships take time, attention and constant nurturing, as well as the willingness to give and receive constructive feedback when necessary.

Understanding the Audience

With any communication, but especially with persuasive communication, a thorough understanding of the audience for the communication is critical. Businesspeople must consider whom they are attempting to communicate with, whether individuals or groups, and what their objectives are for that communication. Goal and audience are key starting points in persuasive and effective business communications.

Addressing Audience Interests and Objections

A thorough understanding of the target audience leads to insights into what the audiences' interests are and, in the case of persuasive communications, what potential objections they might have to the persuasive message. For instance, a boss being approached for permission to attend a conference by an employee may be interested in professional development but concerned about the impact on the budget. Understanding the boss' interests and objections can help the employee communicator be prepared with persuasive messages.

Related Reading: Keys to Effective Business Communication

Choosing the Right Medium

Stopping in unexpectedly to meet with a colleague to discuss an issue is a good idea only if that is the colleague's preferred medium for communication. If the colleague prefers email, the persuasive opportunity may be lost. For effective persuasive communication it is important to choose the medium that is most appropriate both to the message and to the audience's preferences.

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Q&A

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How will you apply the knowledge you have learned about effective business communication and cultural diversi? | Yahoo Answers

Basically, the golden rule applies. Treat everyone how you would want to be treated. I have had a lot of training in this, however, most of the people I deal with are within the same culture group.

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How will you apply the knowledge you have learned about effective business communication and cultural diversit | Yahoo Answers

just apply yourself to the marketing company, and you will know the answer !
cheers.


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