Message Effectiveness in business communication
Persuasive and effective business communication requires open minds and mutual respect.
business colleagues preparing for business meeting image by Vladimir Melnik from Fotolia.com
Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving communication goals requires trusting, positive relationships. Building relationships take time, attention and constant nurturing, as well as the willingness to give and receive constructive feedback when necessary.
Understanding the Audience
With any communication, but especially with persuasive communication, a thorough understanding of the audience for the communication is critical. Businesspeople must consider whom they are attempting to communicate with, whether individuals or groups, and what their objectives are for that communication. Goal and audience are key starting points in persuasive and effective business communications.
Addressing Audience Interests and Objections
A thorough understanding of the target audience leads to insights into what the audiences' interests are and, in the case of persuasive communications, what potential objections they might have to the persuasive message. For instance, a boss being approached for permission to attend a conference by an employee may be interested in professional development but concerned about the impact on the budget. Understanding the boss' interests and objections can help the employee communicator be prepared with persuasive messages.
Related Reading: Keys to Effective Business Communication
Choosing the Right Medium
Stopping in unexpectedly to meet with a colleague to discuss an issue is a good idea only if that is the colleague's preferred medium for communication. If the colleague prefers email, the persuasive opportunity may be lost. For effective persuasive communication it is important to choose the medium that is most appropriate both to the message and to the audience's preferences.
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Maximizing Marketing Communication Strategies: Leading Marketing Executives on Establishing a Unified Strategy, Connecting with the Audience, and Evaluating Message Effectiveness (Inside the Minds) Book (Thomson Reuters Westlaw)
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A functional approach to improving the effectiveness of persuasive communications: Matching message with functional profile (Faculty working papers / ... The University of Texas at San Antonio) Book (Center for Studies in Business, Economics and Human Resources, The University of Texas at San Antonio) |