Intercultural business communication profiles

Juana Du is program head and assistant professor for the Master of Arts in Intercultural and International Communication on-campus program at Royal Roads University in Victoria, BC, Canada. She draws on personal experience from working in Beijing, Hong Kong, Germany, United States and Canada to frame the way she studies culture, communication and organizations.

Du’s professional experience includes cross-cultural adaptation, corporate communication, organizational culture and innovation. She has worked internationally with multinational enterprises, and has acted as a communication research consultant for subsidiaries of MNEs. She provided strategic and tactical advice to Western and Chinese companies to improve the performance of their global operations in talent management, negotiation, multi-cultural teams and innovation.

Her research fields of interest include Asian communication, intercultural communication, intercultural competency and organizational communication. Her interest in the role of culture in communication in different social contexts at various level of interaction and in intercultural encounters has been a center of research and scholarship. She has been conducting research on such topics as cross-cultural adaptation of sojouners, intercultural training, Chinese traditional value orientations, intercultural conflict in M&As, managerial communication in business organizations, organizational culture and learning, knowledge sharing and transfer in MNEs.

Her research on intercultural communication within organizational settings is driven by solving complex problems in the real world. She has worked with many multinational enterprises for different research projects. Currently she is working on a research project on intercultural competence with collaboration with CNPCI (China National Petroleum Co. International).