Intercultural business communication Syllabus

Learning unit: The Intercultural management. The Cross-cultural Communication. Syllabus:

1. The culture and the global society.
2. High and low context culture (Edward Hall).
3. The Cultural dimension (Hofstede): Power distance, Individual, Long-Term orientation...
4. The seven dimensions of culture.
5. The Cross-cultural communication and the international marketing plan.
6. Intercultural management and international business.
7. Cultural patterns and markets.
8. Countries classification.
9. Key strategies to dealing with new cultures.
10. Case study:
    - Ceramic tiles perception in different markets.
    - Hofstede's dimensions and World's Religions.
11. How to negotiate successfully in...
12. Introduction to Religion and international business.
    

Objectives: the main objective of Intercultural management learning unit is to gain an understanding of the nature of different cultures and .

This will be achieved by:

1. Examining how diversity of culture can influence the outcome of a marketing plan.
2. Outlining key strategies to dealing with new cultures.
3. Detailing major theories on the subject.
4. Highlighting important errors to be avoided when dealing with different cultures.

Learning unit summary (Intercultural management)

Intercultural Negotiation is one of the most important and difficult aspects in International trade.

The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures he will hardly achieve success in his business. He should try to learn the idiosyncrasies of each market.