Internal Business Communication Examples

Sometimes business should ignore Mother Nature. Take “safety in numbers, ” for instance. It’s usually a great survival strategy, but in business it becomes a liability. The more employees, customers, and exposure you have, the more opportunities your firm has, quite frankly, to fail. In today’s world, more people manage your brand than the “brand manager.”

The stakes are high. The social era equips every customer, employee, reporter, and media outlet with lethal weapons of brand destruction. Any cell-pic, twitter feed, or comment can bumble its way into the news. We’ve seen Twitter and YouTube debacles mar brands like Domino’s Pizza overnight.

9Lenses teamed up with Moreover Technologies to bring you these six tips to balance your internal and external reputation. Moreover Technologies brings home the bacon by monitoring news and media channels for some of the world’s biggest brands, while 9Lenses deploys a social platform that collects employee sentiment and thoughts across every part of a business.

1) Listen to Your People

Quality people drive quality organizations. If you want to turn top employees into raving fans, you’ve got to help them fall in love with your company. How? It’s not that complicated: in fact, you foster company fans in the same way you’d grow a friendship. Friendships deepen when both parties really listen and hear one another.

You can do the same thing in every part of your company. Find a way to ask all of your people to comment on your business’s every process, system, and goal. You want to find out how your stakeholders perceive your organization’s health. Your people want to contribute! They want to be heard. Reward those who contribute at the highest level because high participation rates increase the quality of the resulting data.

2) Track Perceptions

Listening is only the first step. You must then act on the insights offered. Tell your people “we heard you, and seek to solve the problems you identified.” Next, create implementation teams and workflows to promote the best ideas offered. Reengage those teams over time to drive accountability, feedback, and execution.

Great employees can spot disingenuous engagement efforts a mile away, so make sure you’re genuine. If they’re given the opportunity to speak and your company doesn’t respond, you can kiss your internal fan base good-bye.