International Business Communication differences

Many cultures maintain traditions while embracing trade and technology.

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Both large and small businesses often have a global reach. If you have foreign clients, purchase raw materials abroad or lead tours internationally, cultural differences and communication problems can cause misunderstandings that harm your company's bottom line. Intercultural communication is a vast topic. Familiarize yourself with the local laws and customs of any country you visit. An awareness of potential problems can help you communicate better and grow your business internationally.

Appreciating Cultural Values

Communication problems often derive from basic differences in values between cultures. For example, Latin American, Asian and Mediterranean cultures often communicate as much through facial expression and tone of voice as through words. On the other hand, English-speaking and Germanic cultures normally state the intended meaning explicitly. Another difference among cultures is the importance of emotion. For example, Japan and the U.K. avoid the outward show of feelings, while the United States, France and Italy accept a stronger show of emotions, even in business.

Dressing for International Success

Some cultures have strict dress codes for business. For example, in Muslim countries, women must avoid sleeveless tops, short skirts and low necklines. In Japan, conservative business suits in dark colors are essential to make the best impression. When new to a culture, observe what others wear for business, recommends Michele Carlsson of NASDAQ OMX. Start out with conservative outfits in neutral colors until you learn what's respectful and appropriate, she suggests.