Verbal and nonverbal communication in business

Understanding Non-Verbal Communication
Master your non-verbal communication skills because recognizing them can make or break your ability to advance in your career. 93% of daily communication is non-verbal., several studies confirm that only 7% of messages are conveyed through words, 55% through non-verbal elements, and 38% from certain vocal elements. Understanding how people express various forms of non-verbal communication will help you overcome challenges in the workplace and recognize growth opportunities. In, she concludes that non-verbal communication can be categorized by:
• Tone of voice
• Vocal noises
• Body gestures/posture
• Facial expressions
• Pauses
Though the study of human behavior is a challenging area to be precise in, what we can conclude is the importance of identifying and understanding the types of non-verbal communication in the workplace.
researchers determined with 70-80% accuracy, how non-verbal clues can indicate careful attention and growing trust. They found that when people mimic the gestures or vocal inflection of whom they are speaking with, they signify a greater likelihood to exchange information such as a phone number or business card. Other non-verbal actions such as prolonged eye contact help establish an air of confidence and authority. examine the problem with non-verbal communication in that “there are a number of possibilities for a breakdown in the discourse” (p.7) which can have a negative effect on your business or more specifically, your customer service.
It is clear that within the chain outlined above, there are many chances to misinterpret or completely miss a “non-verbal signal”. Therefore knowing the defining elements of non-verbal communication should be cornerstone to those in an organization that face customers. Furthermore, face-to-face verbal communication is inherently important to any type of organization. Interaction with people has an important role in the transmission of information that makes individuals productive. If you have a large office or are on the go, technology should be in place that enables you to move from a phone conversation to a video call, seamlessly.
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