Effective communication in the business World

Effective communication can play a role in increased customer retention.Effective communication can play a role in increased customer retention.

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For most companies, effective communication is imperative in maximizing business. Poor communication can lead to major sources of conflict, including professional misunderstandings, loss of trust, reduced cooperation, personal attacks in the professional sphere and client mismanagement. Additional consequences of inadequate communication also include reduced productivity, lack of respect and, in some cases, resignation by either employees, clients or vendors. In the corporate world, effective communication plays a variety of roles in growing a business.

Clears Up Misunderstandings

Effective communication can clear up misunderstandings and foster straightforward business negotiations that are free of sarcasm, personal attacks, inaccurate information and assumptions. This is especially the case if you're looking to maximize your overseas business. According to the University of Wisconsin, effective communication is key if an organization wants to buy and sell overseas, negotiate or consider joint ventures with international firms or adapt products for an international client base.

Trust

When properly used, communication can be an effective tool in earning client, customer and vendor trust. Depending on what product or service your company provides, chances are your business needs to ensure reliability to clients and customers. One way to earn this trust through communication is by demonstrating accessibility. For example, instituting a 24-hour customer service hot line that encourages customers to call at any time with questions, concerns or problems demonstrates your company's accessibility and may garner more trust. According to Certified Business, if your clients can reach you, they can trust you.

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