Why International Business Communication is important?

You can increase business by increasing awareness of cultures.You can increase business by increasing awareness of cultures.

Jupiterimages/liquidlibrary/Getty Images

When you do business internationally, you may assume that all businesspeople have the same basic understandings. Although you will find a common appreciation for making profits and reducing costs, you may run across business approaches that surprise you. Diverse cultures have different business values and practices. A little effort at gaining some cultural literacy can help you deal successfully with people around the globe.

Cross-Cultural Core Competency

It's important that you demonstrate that you are a global citizen so international customers are willing to do business with you. It's not realistic to set a goal of gaining a deep understanding of all the cultures you may deal with in the course of growing your international marketing. Instead, aim for a core competency. According to an article in "Profit" magazine, you can look at six areas of knowledge you need: Familiarize yourself with cultural attitudes about dealing with strangers, language barriers, how groups respond to sales pitches as either favors or cut-and-dried presentations, local channels you must use for brand awareness, the technical proficiency and capacity of the country or region and how the culture views the importance of doing things on time or relaxing about meeting times and deadline dates.

Cultural Roots of Business Etiquette

You must understand how a culture views business dealings so you know what style to use when approaching businesspeople in that culture. Some cultures look at a transaction as a favor among friends, while others embrace the more American style of a straightforward discussion about making money. Still others may allow business discussions only in certain settings and frown on them at other times. Look into this aspect of the culture before you make any business proposals.

Related Reading: Why Is International Service Marketing Important?

Considering Context

You can evaluate your business transactions with a culture different from your own in light of that culture's contextual clues. This helps you avoid gaffes and create business communications that have a positive impact. The country's history and assumptions about Americans can affect how your message is received. Be sensitive to hot-button issues and avoid any phrases or words that could suggest you look down on the culture or that you consider the person you're dealing with to be a second-class citizen in his own culture. This kind of cultural literacy is of utmost importance when you communicate so you can avoid unintentional negative cultural messages when conducting business.

Avoiding Americanisms

Using internationally accepted word choices and phrases ensures your business dealings won't be misunderstood. Some American phrases do not translate well. For example, "We shall see" means "No" in China. Other phrases such as, "Flying by the seat of our pants" or "Ballpark figure" may not have any meaning at all in other cultures. Scrutinize your written communications for figurative language that may not translate. In addition, cut your verbal communications to the basics. It's important for a company doing global business to remember that the language at its home office may not be universal.

You might also like

Why it is important to plan for communication (sales)
Why it is important to plan for communication (sales)
Why Communications Assessments are Important
Why Communications Assessments are Important
New Black Tourmaline Chakra Orgone Pyramid Crystal Gemstones Copper Metal Mix Rare Healing Positive Energy Tetrahedron Sacred Geometry Memory Concentration Meditation Spiritual Psychic Piezo Electric Effect Business Prosperity Success Destress Anxiety Disorder Love Power Mental Peace Strength Divine X-mas Mother's Day Father's Day Thanks Giving Birthday Anniversary Thinking of You Sorry Hug Get Well Soon Husband Wife Grand Father Children Pregnant Ladies New Born Babies Memory Motivation Inspiration Dream Reality Imagination Pagan Wicca Om Mantra Holy Pious Auspicious India Asia Negative Ion Enhancer Electromagnetic Waves Positive Frequency Valentine Celebration Event Function Office Opening Altar Worship Idol God Lord Sir Students Concentration
Health and Beauty (Jet International)
  • Tourmaline is a wonderful stone, with a colour for each of the main Chakras. Excellent channelling stone for communication with higher forces. Tourmaline helps to...
  • We have also used Crystal Point and Copper Coil around it to get the maximum benefits out of this divine and brilliant product of ours. Quartz Crystal - This stone...
  • benefits from using my orgone devices: • Block negative mind control transmissions • Cleanse area of negative occult energies • Place near cell towers or power...
  • After years of research, Reich uncovered the process of cancer cell formation in the body from what was once healthy tissue:
The tissue first becomes weakened from...
  • It reverses the negative ELF radio waves emitted by your Cell Phone, TV, Microwave, Computer et cetera. You can feel an increase in the orgone coming out when on...
Energized Green Mica Orgone Obelisk Jumbo Faceted Pointed Massage Wand Gemstone Stick Energetic Copper Chokurei Reiki Holy Chembuster Cloudbuster Orgonite Antenna Pious Auspicious Sacred Geometry Aura Platonic Healing Genuine Crystal Divine EMF Protection Metaphysical Vital Life Force Energy Piezo Electric Effect DNA w/ Pouch Spiritual Astrology Astronomy Planets Kundli Maharaj Jyotish Shastra Sun Moon Stars Rashi Sun Sign Birth Stone Moon Sign Mars Jupiter Venus Mercury Saturn Uranus Pluto Earth Universe Rahu Ketu Guru Mangal Shani
Health and Beauty (Jet International)
  • Top Quality Gemstone Green Mica Orgone Obelisk Jumbo Faceted Pointed Gemstone Massage Wand. Best Seller Worldwide. Kindly note that since all our products are handcrafted...
  • Mica is a group of minerals, also called Isenglass and Glimmer. All share common properties as well as each type having its own properties. Mica has reflective qualities...
  • Due to the fact that copper is such a wonderful physical conductor of electricity and heat, it is also considered the conductor of the spiritualist s belief system...
  • The obelisk, called TEJEN in the sacred language of the ancientEgyptians, was a term which was synonymous with protection or defense. The needle of stone had...
  • The Energies Around Us Everything is energy. Even matter is condensed energy, as Einstein discovered in his now famous E=mc^2 formula. All matter and energy have...

Q&A

avatar
Where can I find a list of management/training/business journals with the highest impact factor? | Yahoo Answers

You'll need to direct your question to a librarian in a business reference library. There are published directories giving the information you ask for but I don't know of any way you could get ad hoc access to this information online.


Copyright © . All Rights Reserved