Integrated Communication in Business

Hear from IMC industry experts on the variety of IMC job opportunities, social media job search, online portfolios, branding yourself, resumes, online apps, interviewing, etc.

Q & A will be included.

Major Checklists

Marketing

Marketing - Advanced Business Analytics Sequence

Marketing - Integrated Marketing Communication Sequence

Marketing - Professional Sales

The Integrated Marketing Communication faculty have designed the IMC Sequence to allow Marketing Majors to concentrate their coursework in preparation for a career in Integrated Marketing Communication. Students complete the Marketing Major as well as 15 hours of courses that provide valuable skills sets for IMC managers.

Degree offered: B.S. in Marketing students may choose to major with a general Marketing degree or specialize in Integrated Marketing Communication or Professional Sales Sequence.

Integrated Marketing Communication Sequence

• Required core and non-business courses (44 hours)
• Required Marketing major courses (9 hours)
• Required Integrated Marketing Communication sequence and elective courses (15 hours)

The following lists a brief description of the courses offered as part of the Integrated Marketing Communication (IMC) Sequence.