International Business information and Communication

Don't be a bull in a china shop

Would you have guessed that a nod does not always mean „Yes“ and that a smile can signal lack of respect?

We strongly believe that you can only be successful on a global scale if your professional knowledge is as distinct as your cultural competence. Good managers know, that factors such as negotiation, communication or motivation styles are as varied as cultures and that different political structures and legal systems require adaptation to local business environments.

Our degree course aims at giving you an extensive grounding which is more than just business economics. The sound understanding of economics and economic interrelations combined with cross-cultural management skills will enable you to assess and respond to the challenge of internationalisation.

What you will study

The first semesters aim to provide a firm grounding in managerial and social sciences as well as in analytical and methodical subjects like Mathematics and Statistics. You will also focus on developing key competencies by undertaking units in “Communication and Cooperation” or “Culture and Diversity”.

The 4th and 5th semester will then give you the chance to specialise in two particular areas by choosing electives like “Strategic Marketing“, “Finance and Accounting” or “Political Economy“ according to your own interests.

The 6th semester will be focused on the application of your knowledge and will give you the chance to do a practical semester or study abroad before starting with your bachelor's thesis in the 7th semester.

Career Prospects

With a bachelor's degree in International Business and Social Sciences, you will be highly qualified for a career in international companies as well as in the not-for-profit sector. You will find employment in a wide range of roles from purchasing and distribution to controlling and marketing. Alternatively you can use your skills to start your own business.

Entry requirements

As well as a higher education entrance or a subject-specific university entrance qualification we accept a broad range of other qualifications and welcome applications from all international students.

Our International Office will be happy to advise you on what credentials from your home country you will need to provide.

Specific requirements for this degree programme:

  • Good knowledge of English (at least a B2 level according to the Common European Framework (CEF) or equivalent).
  • 8 weeks of work placement by the start of the 4th semester. Previous work placements may be recognised.
  • Interest in social sciences and business management as well as scientific working.

When and how to apply

During the application period you can submit your application online by using our application portal or uni-assist in case you do not have a German entry qualification to higher education.


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Kogan Page Bridging the Culture Gap: A Practical Guide to International Business Communication
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