Twitter for internal Business Communication

In October, Twitter shared that it has 215 million active monthly users and 100 million active daily users. In the grand scheme of numbers, this isn't a lot of people. But the number does keep growing each quarter - not just the number of users but active users. That's the key. The next time you poll your employees or solicit feedback from them about internal communications, ask them if they'd follow a Twitter account for internal company updates and news. The results would be interesting.

Just like Twitter isn't right for everybody, I'll be the first to admit that using Twitter as a digital internal communications tool is not going to be for every company. But here are some tips on how your company can successfully use Twitter to engage employees on a local or global basis. Here are a few tips and examples of how a few well-known companies are using Twitter to engage employees.

1. Celebrate

This is what I love about UPS. Here is a company that has been around since 1907 and they are using Twitter to celebrate company and employee successes. Employee recognition is pretty simple actually.

1. It's best to recognize employees for exhibiting the right behavior and attitude (not just tenure.
2. Employee recognition should also be easy and frequent.
3. Recognition should aligned with company goals.
4. And then share these stories.

This is exactly how UPS takes advantage of Twitter. Also think about UPS, its workforce and global footprint. They have a vast majority of employees who are in distribution facilities and out on the roads delivering packages. If they choose, employees can look at the feed at their leisure. UPS isn't relying on Twitter to deliver crucial or vital employee communication messages, but @UPSers is reinforcing the corporate mission.